Choose the Mahindra dealers for retail Ford cars in India
Mahindra and Ford have expanded their existing cooperation to share BS-6 engines, now Ford's series of cars and SUVs have left Mahindra Showroom in select locations.
Ford's demand for cars is increasing in smaller cities, which is now responsible for one-third of Ford's targeted consumer, to take advantage of Mahindra's sales and service network in those areas to meet the American brand demand. Ford has launched a pilot project in 15 Tier-IV cities, where the selection has given Mahindra dealers an opportunity to retail and serve Ford cars.
Commenting on the development, Ford India Managing Director Anurag Mehrotra said, "Improvement in our distribution within India is also a part of the ongoing strategic alliance with Mahindra, we have the advantage of taking advantage of Mahindra Network in those areas. Continue to find out where the Ford dealership is not present and is planned. We have started a pilot, where Tier-IV + is the choice of Mahindra dealers in the towns. Ford cars were given the opportunity to sell and / or service. The pilot has reached the 15 towns and results are encouraged to access the growing sales and service for Ford. "
He further said, "Tier-III cities and more than one-third of Ford's operating segments outside today are eating more than the industry, as we put more pressure in Tier-III + towns. , We are using formats like small standalone sales / service stores, or festival outlets to ensure better sales and service access to our brand. Area network of two-thirds of accounts. In addition, we have opened a parts distribution which can make your car services using us customer Ford Jenuin parts which provides access to 3,500 independent garages. "
In addition to the supply of new small capacity BS-6-analog gasoline engine to Mahindra Ford India, brands have also confirmed plans to develop the electric derivative of two new SUVs and Aspire Compact sedans.
Mahindra and Ford have expanded their existing cooperation to share BS-6 engines, now Ford's series of cars and SUVs have left Mahindra Showroom in select locations.
Ford's demand for cars is increasing in smaller cities, which is now responsible for one-third of Ford's targeted consumer, to take advantage of Mahindra's sales and service network in those areas to meet the American brand demand. Ford has launched a pilot project in 15 Tier-IV cities, where the selection has given Mahindra dealers an opportunity to retail and serve Ford cars.
Commenting on the development, Ford India Managing Director Anurag Mehrotra said, "Improvement in our distribution within India is also a part of the ongoing strategic alliance with Mahindra, we have the advantage of taking advantage of Mahindra Network in those areas. Continue to find out where the Ford dealership is not present and is planned. We have started a pilot, where Tier-IV + is the choice of Mahindra dealers in the towns. Ford cars were given the opportunity to sell and / or service. The pilot has reached the 15 towns and results are encouraged to access the growing sales and service for Ford. "
He further said, "Tier-III cities and more than one-third of Ford's operating segments outside today are eating more than the industry, as we put more pressure in Tier-III + towns. , We are using formats like small standalone sales / service stores, or festival outlets to ensure better sales and service access to our brand. Area network of two-thirds of accounts. In addition, we have opened a parts distribution which can make your car services using us customer Ford Jenuin parts which provides access to 3,500 independent garages. "
In addition to the supply of new small capacity BS-6-analog gasoline engine to Mahindra Ford India, brands have also confirmed plans to develop the electric derivative of two new SUVs and Aspire Compact sedans.
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